why typography is so important ?

Naturally, you would want it to be as simple and straightforward as possible, and not have to worry about visitors trying to decipher cryptic messages hidden behind poor color choices and messy fonts.

This is why font choice and the overall consideration for typography are important. By choosing appropriate font faces, and assigning hierarchy where needed, you can greatly decrease confusion. Leaving visitors happy to stay and read your content.

The two most important qualities that your text should have are a readable font, and high contrast. Many sites today choose a sans-serif font such as Arial, Verdana, or Helvetica as their base font because they are familiar and very easy to read on screens. They also come standard, so by choosing fonts such as these, you can be sure that the text will visually be the same on every screen.

1. It is a medium of communication.

2. It attracts the readers.

3. It holds the audience's attention.

4. It conveys a certain mood or feeling.

5. It establishes an information hierarchy.

6. It helps to create harmony.

7. It reflects professionalism.

8. It creates and builds recognition.